How WordPress Can Help You Blog More Consistently And Easily
Blogging is a powerful way to build your brand, connect with your audience, and grow your business. But let’s be honest – staying consistent with your blog is easier said than done. Fortunately, WordPress can help you blog with more ease and less stress.
I know exactly how it is: you start with the very best of intentions, but then life happens. You struggle to come up with fresh content ideas, get distracted by other important tasks or simply run out of time. Before you know it, weeks – or even months – pass without a new post!
Sound familiar? You’re not alone. Many small business owners find blogging overwhelming, especially when they’re juggling everything else. But the good news is: with the right tools and strategies, WordPress can help you simplify your blogging process, stay organised, and post regularly – without it feeling like a dull chore.
Why WordPress?
Other website platforms have blogs, so why are we focusing exclusively on WordPress. There are plenty of good reasons to choose WordPress over platforms such as Wix or Squarespace. But for blogging specifically, I firmly believe that WordPress is the only game in town. Back in 2003, WordPress started life as a pure blogging platform – at the vanguard of the self-publishing revolution.
Although it’s long since expanded way beyond its humble origins, WordPress is still simply the best option for blogging. For starters, a blog is not an optional extra on a WordPress install – it’s there as standard right out of the box. But beyond that, WordPress has built-in features and a handful of recommended plugins that will definitely help you blog more consistently and easily.
How WordPress Can Help You Blog With Better Planning
One of the biggest obstacles to consistent blogging is not knowing what to write about next. Without a plan, it’s easy to skip one post…then another…and before you know it, your blog is gathering dust. When your most recent blog post was published weeks, months or even years ago, it screams “dead website”!
And that’s a terrible look for your business – and it won’t help you rank in the search engines either. However, WordPress can help you blog more intentionally and consistently by removing any friction in your process.
Here are a couple of suggestions:
- WordPress has a built-in scheduling feature that lets you plan and draft posts in advance. You can write when inspiration strikes and set posts to go live later – publishing at a scheduled date and time of your choosing.
- Free Editorial calendar plugins like SchedulePress or Editorial Calendar give you a clear visual of all your upcoming posts, helping you stay on track.
- SchedulePress will help you plan your blog posts
Quick tip: Try setting aside one day a month to batch-plan your content. A rough outline or even just the titles of your next few blog posts can help keep you consistent. Install one of the scheduling plugins I’ve suggested above – then you can quickly and easily add the titles of your next half dozen or so posts to your calendar.
Simplify Your Workflow: Tools That Save You Time
If you’ve ever spent too much time wrestling with your blog formatting, you know how frustrating it can be – disrupting your workflow when you’re trying to stay focused creatively.
How WordPress Helps With Your Workflow:
- The built-in Block Editor makes it easy to structure posts with headings, images, and quotes – no coding required.
- Use a configurable theme like GeneratePress with drag-and-drop layouts for a more polished blog design.
- The built-in WordPress Media Library allows you to store and reuse images, keeping everything in one place.
Quick tip: If formatting slows you down, create a simple blog post template in WordPress. Modern themes – like GeneratePress – allow you to do this, without writing any code. Having a post structure in place makes writing and publishing much smoother. You’re not reinventing the wheel every time you post.
How WordPress Can Help You Blog With More Consistency
Blogging can very quickly feel like yet another task on your to-do list. And if you’re finding it tough anyway wearing multiple hats, it’s all too easy to push it to the bottom of that list.
That’s where WordPress automation can help you be more consistent.
- Auto-scheduling: write posts in advance and set them to publish automatically – even when you’re on holiday.
- Social media integration: plugins like Revive Social and SchedulePress will automatically share your blog posts to your social media channels, keeping your content visible without extra effort on your part.
- Search Engine Optimisation: SEO tools like Yoast SEO or Rank Math help you optimise posts as you write, so you don’t have to spend extra time tweaking for Google later.
Quick tip: Set up a workflow where each new blog post is automatically shared to your email list. That way, your content gets more visibility with minimal effort. The main email marketing providers will have a plugin that will set this up for you.
I’ve become a recent convert to Brevo – very easy to use, plays nicely with WordPress and excellent value for money. With the Brevo plugin, you can also easily add a form to your posts to gain new subscribers to your email list.
Test & measure: Track Your Progress And Improve
It’s almost impossible to stay motivated when you feel like no one is reading your blog. But the problem isn’t necessarily your content. You need to understand what’s working and what isn’t.
How WordPress helps:
- If you are already using Google Analytics, plugins like MonsterInsights give you a streamlined dashboard within the WordPress admin, showing you which blog posts are getting the most traffic – and which are less popular.
- Site Kit by Google provides easy access to a range of Google tools to measure site and search engine performance along with user behaviour – again right from your WordPress dashboard.
- Independent Analytics. This plugin is an alternative to Google Analytics. It sticks to the basics – I find it far less cumbersome than Google Analytics, which has become very bloated, not to mention overwhelming for beginners. Independent Analytics sits within the WordPress Admin, doesn’t rely on a third-party service – and critically doesn’t use cookies , so you won’t have to use the annoying cookie consent popup that pollutes the web.
Quick tip: Don’t get obsessed with numbers, but do check your blog stats regularly. If a certain type of post is doing well, then write more posts in the same vein.
Final thoughts: simplify, stay consistent, and let WordPress help
Blogging consistently doesn’t have to be a struggle. With WordPress, you can:
- Plan ahead with scheduling and content calendar tools.
- Make writing easier with beginner-friendly editors and templates.
- Save time by automating social sharing and Search Engine Optimisation (SEO).
- Track what’s working so you can refine your content strategy as you go.
The more you simplify the blogging process, the easier it becomes to stay consistent and – as Bex will tell you – consistency is what brings long-term results.
If you’re ready to discover how WordPress can help you build your online presence more easily and effectively, please come and join my free Facebook group – WP With Ben. It’s for small business owners just like you, building their own website using WordPress – with my guidance, help and support.
Author Bio
Ben helps small businesses who don’t want to pay a small fortune to web developer to build them a website – but are prepared to learn how to do it themselves using WordPress, all without writing a single line of code.
Ben has been designing and building websites for over 25 years, with over 15 years experience using WordPress.
