If you’ve ever wondered how many blog posts you should be publishing and how often you should be publishing them then you’ve come to the right place.

Some digital marketing strategists will tell you that it’s all about quantity. That you should post as many blog posts as possible, we’re talking up to 10+ posts per day, in order to make the search engine algorithms work for you. Whereas others will argue that it’s not about how many blog posts you publish, it’s about every blog post being high quality and packed with value.

I’m going to look at both sides of the argument to help you come up with a blogging schedule that’s going to work for both you and your business. So, let’s see how many blog posts you should be aiming for each week.

Consistency In Blogging

If there’s one thing you’ll hear me go on about time and time again it’s that consistency is key when it comes to successful blogging. And the reason I go on about it so much, is because consistent blogging leads to greater results.

Consistency in blogging doesn’t mean you have to post every day, it just means you need to have a schedule and stick to it. So, whether you’re posting once a week, once a fortnight, or once a month the main thing is that you’re consistently sticking to that schedule.

The reason this is so important is that it gives you a regular presence online. Meaning your readers will learn when to expect new content from you and search engines will look favourably on a site that is active and regularly sharing fresh content.

Let’s not kid ourselves though, getting to a place of consistent blog posting isn’t easy. Especially when faced with the demands of running your own business. But that’s where having a solid blog strategy in place can be so massively beneficial.

What Is A ‘Quality’ Blog Post?

Right, let’s have a go at settling this whole quality vs. quantity debate. And I guess in doing that we need to establish firstly what a quality blog post actually is.

A quality blog post should:

• Have a clear goal – it should answer a question, solve a problem, provide learning, or be entertaining.
• Be easy to read – large blocks of text should be broken down into smaller paragraphs and formatted with bullet points, headings, and images to make it more visually appealing.
• Contain engaging and well-written content – writing in a conversational tone will form better connections with your readers and make them feel as though you’re talking directly to them.
• Be SEO optimised – this will help your blog to rank better on Google and will make it easier for people to find your website.
• Contain strong CTAs – be clear in what your reader’s next steps should be to encourage them to spend more time on your website.
• Be mobile friendly – around 50% of web traffic comes from mobile devices, so you need to make sure your blog posts are equally as easy to read on a mobile as they are on a larger screen.

Can Posting More Blog Posts Help?

You now know what it takes to create good quality blog posts. So, how many blog posts should you be posting and how often? Well, it’s a little bit like asking how long a piece of string is to be honest. There’s no set answer.

In an ideal world you’d be capable of churning out enough high quality blog posts for you to publish content multiple times a day. And there’s no denying that the more content you share, the greater your chances of ranking and the more opportunities for you to be seen online.

However, this only works if the content is exceptional. And let’s face it, when you know you’re struggling to get one blog post written a week, let alone multiple times a day, this just isn’t possible. Certainly not if you don’t want the rest of your business to suffer.

So, you need to put this into perspective and make blogging fit in with the time you can afford to spend on it.

Now, what I will say is that although the obvious answer that springs to mind when thinking about producing lots of content for your blog, is to turn to AI – DON’T DO IT!

There are lots of ways that AI can help your business, and I am the first to ask Chat GPT for help with optimising titles or helping structure my posts, but when it comes to producing content, just don’t. Google can spot AI generated content a mile off and so can your readers. Having a tonne of poor quality, badly written, fake posts on your site is not going to serve you well.

It won’t build trust, it won’t look authentic, and it won’t stand out from the other AI generated content out there on the internet. Quantity matters, but not at the expense of quality.

What’s Better For SEO – Quality or Quantity?

When it comes to quality vs quantity in blogging how are you meant to know which one Google favours more? One of the big reasons for having a blog on your business website is so that you have regular fresh content appearing on your site. This helps your website to rank better in search results. But Google’s algorithms prioritize high-quality content over mass volume.

It basically likes both, but only if they work in tandem with one another.

If you share lots of low-quality, boring, worthless posts it won’t like it. But equally if you sporadically share high-quality posts it’s not particularly going to like that much either. It’s all about finding that sweet spot between the two and balancing blog quality and quantity.

How Many Blog Posts – Is There A Magic Number?

I wish I could tell you that there’s this magic number of how many blog posts per week you should be sharing. But there just isn’t. Not a set one that works for everyone anyway.

What you will learn however, is that there will be a magic number for you, and it’s up to you to find out what that number is.

We know that Google likes lots of content and that the content needs to be high-quality. But let’s push Google to one side for a second and think about you. Because in order for you to keep blogging consistently you need to figure out your own ideal blogging schedule that fits in and around your business.

Before you even start thinking about writing blog posts I want you to sit down and figure out how much time you can devote to blogging over the space of a month. Set yourself an achievable goal based on the time you can commit to it. And honestly, I wouldn’t be too overambitious with this, start small. You can always increase your blog post frequency if you feel you’re able to as time progresses.

It could be that you decide to write 1 blog post a week. Or maybe 1 a fortnight. Or perhaps you can only commit to 1 a month. It doesn’t really matter. What matters is that you stick to this plan. Consistency remember.

How To Achieve Quality and Quantity In Blogging

Here are a few things you can do to that will help you to consistently produce quality blog posts:

• Create a content plan – Organisation is the key to regularly producing top quality blog posts. Planning head and creating a content plan for the month will help you to keep in control and remain consistent with your blog writing. Decide how many blog posts you want to share that month, what topics you’re going to write about, and when you’re going to publish them.
• Write your blog posts in batches – Writing is one of those tasks that you need to get on a role with in order to have much success with it. If you’re trying to squeeze it in amongst other jobs it just doesn’t work as well. Committing to 1 or 2 writing days a month, when you write multiple blog posts in one sitting will see much greater results for you. You’ll find you produce more posts of much better quality when you focus on just that one task. This will then give you content to share on your blog for the rest of the month.
• Repurpose your content – A blog post is not just a blog post. You can take that blog post and turn it into so many other things. For example, you can take snippets of it and use it in your social media posts, in your newsletters or email marketing, you can use it to inspire video content or to form the subject of a podcast. Repurposing blog content frees up time that you would have spent on other marketing efforts and also helps keep your content fresh.
• Guest posting – If you’re struggling to find time to consistently create blog content then you might want to consider the idea of guest blogging. Guest blogging is when someone writes a guest blog for your website. So, you could ask someone you know in the industry if they would like to write a post for your site. Or you could put a request out on social media asking for guest bloggers. The benefit to them is that they get a free link back to their website, which is great for SEO purposes. And the benefit to you is that it helps maintain a consistent flow of content on your blog without compromising on quality.

Tools To Help You With Quality And Quantity In Your Blog Posts

There are so many useful tools around that can help you with your blog posts.

Here are some that I like to use that I’d recommend to help keep you on track:

• Trello – I don’t know what I would do without Trello, it literally plans my whole work life for me. It can be used to organise blog post ideas, set deadlines, save useful resources, tonnes of stuff. I like to arrange my boards into 5 columns – to do, doing, done, resources, and outstanding payments. I can then move the boards across as I work through them.
• Yoast SEO – If your website is on WordPress, Yoast is a great plugin to help you optimise your blog content without sacrificing on the quality. It points out areas that you could improve in your blog post for better SEO, flagging things like whether you’ve included any links, the density of your keywords, the length of your meta description and title etc. There is a paid version, but I use the free version as I feel it has more than enough included in it.
• Chat GPT – I know I said you shouldn’t use ChatGPT to write your blog posts and I still 100% stand by that, but I do believe in using it to help with other areas in your blog post writing. For example, asking it to fine tune your blog titles, using it to help structure your blog posts, asking it to phrase things better, getting it to give your blog posts a final check through to see if you’ve missed anything etc. It helps speed the process up without taking away the quality that only a human can bring to a blog post.
• Buffer – Scheduling tools like Buffer allows you to get all of our social media content planned our and scheduled in advance. This means you can stay consistent even when you’re super busy. So, whilst it’s not a blogging tool per se, it does help you with your blog promotion work afterwards, which is really important for visibility. I spend one day every month writing out the content for my social media and then schedule it out for an entire month in advance. I cannot tell you how much times this saves me!

Final Thoughts

I hope having read this you can now see that how many blog posts you write and publish can only be decided by you and you alone. It’s important to be consistent with blogging if you want it to work effectively for your business. But it should never become something that you hate doing or that pushes you towards burnout.

I know from personal experience that the only way to consistently produce high-quality blog posts that spark interest, engage readers, and work with search engine algorithms is by creating a content calendar, repurposing blog content, and using blog templates.

To settle the whole quality vs. quantity debate I think we can all agree that really we need both. But if we were to choose a winner, quality has to win over quantity. It’s not necessarily how many blog posts you publish that counts, more that the ones you do publish are totally and utterly *chefs kiss*.

Your blog posts need to be well-written, provide value to your reader, easy to read, SEO optimised, and they need to be undeniably you. You are the voice of your business. The expert in your industry. The trusted voice. So, let’s go write some blog posts!

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Author Bio

Bex Stafferton is a blogger who started off writing her blog The Art of Healthy Living as a hobby when she was a stay at home mum and caring for her two young children. The same blog now earns her a full time salary while working part time hours.

Bex is on a mission to help teach businesses how having a blog on their website is a valuable marketing tool. Helping to build a strong online presence, grow an engaged audience, and increase sales.

When she’s not blogging, Bex spends her time hiking up mountains, trail running, cuddling her two cockapoos, and volunteering at a local wildlife rescue centre.