When you own a product-based business it can be hard coming up with blog post ideas that don’t sound as though you’re just trying to sell to people. I mean ultimately that’s kinda the point but the last thing your blog should be is a walking advert. Which is the reason I’ve come up with some blog topics for product-based businesses that I want to share with you, to help drive sales but without sounding super salesy.

Whether you sell candles, beauty products, jewellery, crafts items, subscription boxes or something else entirely, these ideas will help you:

• show up online
• connect with your customers
• and encourage them to press the ‘buy now’ button

Without feeling the ick of being sold to!

The good news is, if you’re a product-based business owner there are plenty of posts you can write that strike a balance between driving traffic, building trust, and boosting sales. You just need to know what they are. And that’s how I can help!

Here are 50 blog topics for product-based businesses:

Product-Focused Posts

If you’re a product-based business of course you’re going to want to show off your products. After all, they are the stars of the show and they are the things that pay the bills. Please bear in mind though that people don’t want to be sold too. You blog is not an extension of your sales and product pages.

Your blog posts are useful resources for your audience to learn more about the products you sell and to help them understand how your products can help them.

Here are 10 product-focused blog topics for product-based businesses:

1. The Story Behind A Product – look at how it was created, why you decided to sell it, how it came to be.

2. What Makes Your Product Different From Your Competitors – concentrate on the USPs of your product and what makes it stand out from other similar products on the market.

3. How to Use The Product – explain the different ways your product can be used.

4. The Benefits of Using The Product – explore the benefits and explain how it will help your customers.
   

5. Frequently Asked Questions About The Product – answer the questions before they ask them.

6. Product Comparisons – compare two similar products to help customers make the right choice for them.

7. Customer Favourites – showcase your bestselling items and explain why people love them.

8. Your Favourite Product – write about why you can’t live without a particular product and why you love it so much.

9. Bundle Spotlights – write about why certain products work well together – a great way to upsell.

10. Product Spotlights – write about individual products, their features, their uses, what they’re made of etc.

Product-focused blog posts are all about subtly showing your readers why they need your products, how their life would be better with them, and answering all their questions. Think about the problems your ideal clients experience and then figure out how you can solve these problems with your products.

Behind-the-Scenes And Brand Story Posts

Building your brand and growing your business is much easier when you connect with your audience. And one way you can do this is through the power of storytelling in your blog posts. Help potential new customers find out more about the face and brains behind the business by sharing personal stories with them.

Here are 10 brand story blog topics for product-based businesses:

11. A Day in the Life of a Small Business Owner – talk your customers through a typical day. Show them what it’s like to be in your shoes for a day, running your business.

12. The Inspiration Behind Your Brand – reveal why you chose your business name, what the story behind it is, and where your journey started.

13. Introduce Yourself – let your customers find out more about you and why you’re the expert in what you do.

14. Lessons You’ve Learnt – take them on your business journey, including both successes and mistakes.

15. How You Turned Your Hobby Into A Business – show how you’ve turned your passion for a hobby into a business with profit.

16. Why You Started Your Business – share your mission and values.

17. Where You Work – take them on a little office tour or let them see what you’ve got on your desk or in your drawers, people love a good nose!

18. Tech and Tools You Can’t Live Without – let them in to the inner workings of your business.

19. What’s Next – build excitement about what’s to come.

20. Things You Love – share hobbies, holidays, family, all the things you love, to help build connection.

Open up, write authentically, and share the human side to your business. Remember, people buy from people, so give them the chance to know you, to like you, and to trust you.

Educational And ‘How-To’ Posts

Back when I started blogging, people were happy to read literally anything and everything. I guess there were far less people blogging, it was way more of a novelty, and social media hadn’t stolen our attention spans. These days you need to provide value if you want people to read your posts. And the best way to do this is by teaching your audience how to do something and sharing something useful with them.

Here are 10 educational blog topics for product-based businesses:

21. How to Choose the Right Product for You – help them find a product that ticks all the boxes.

22. How to Care for Your Product – show them how to make the most and get the best out of the product.

23. Common Mistakes People Make When Using The Product – prevent them from making similar mistakes.

24. How to Reuse or Repurpose Packaging – great for eco-conscious readers.

25. How to Use a Product to Solve Common Problems – make them realise why they can’t live without it.

26. How to Use Your Product In Their Daily Routine – helps them view your product as a daily necessity.

27. DIY Ideas Project Ideas Using Your Product – people love getting creative with things.
    

28. How to Pair Your Product With Other Products – show them how versatile the products are.

29. How a Product Works – show them the science behind a product.

30. What Makes A Good Quality Product – highlight the positives and negatives, subtly positioning your products as the best.

By sharing expert knowledge with your audience it positions you as an expert in your industry. People are far more likely to trust you when you give away knowledge for free.

Testimonial And Review-Based Posts

Receiving positive testimonials from customers feels great. But they’re not just there to make you feel good. You should be using them in your blog posts to help show potential new customers how great you are.

Here are 10 trust building blog topics for product-based businesses:

31. Customer Reviews & Testimonials – tell people why your customers love your business.

32. Before & After – show how a product has helped your customers.

33. Most Loved Products This Month – reveal your best sellers each month.

34. The Best Customer Feedback You’ve Ever Received – blow your own trumpet and share your best customer comments.

35. How Reviews Influence Future Product Lines – show your customers their feedback counts for something!

36. Influencer & Blogger Reviews – share who else is raving about your business and your products.

37. Funny Reviews – everyone loves a laugh, so share the funniest or oddest reviews your products have received.
    

38. The Story Behind Your Most Popular Product – shine a spotlight on your most popular product.

39. Top 5 Most Reviewed Products – share your bestsellers and the reasons they’re so popular.

40. Review Round Up – highlight the best reviews you’ve had that year.

Showcasing real life results by sharing testimonials and reviews in your blog posts builds trust. And an audience that trusts you is an audience that is more likely to buy from you.

Seasonal, Trend And Promotional Posts

Seasonal and trending blog posts are great for giving your website traffic a boost. They help to increase engagement and should also bring in more sales. As long as you make sure your posts aren’t written like sales copy!

Here are 10 seasonal and trend based blog topics for product-based businesses:

41. How To Style Your Product This Season – share ideas on how to adapt the product to the season.

42. What’s Trending – think about trending colours, aesthetics, lifestyle habits.

43. How to Create a Thoughtful Gift Box – choose an occasion and curate the best products.

44. Countdown to Christmas – 12 days of product spotlights.

45. New Season Products – what’s new for the season.

46. Yearly Trend Forecasts – predict what trends will be popular in the year ahead.

47. Seasonal Collection Spotlight – share your Spring/Summer/Autumn/Winter products.

48. Black Friday – reveal how to get the best bargains and showcase some of your deals.

49. How to Support Small Businesses This Holiday Season – a useful guide to help people shop small.

50. Seasonal Gift Guides – remember to include other products not just the ones you sell!

Pinterest is a great place to start if you need inspiration for trending topics. Every year they release their Pinterest Predicts report which reveals the trends that they predict will be big news in the coming year. It’s definitely worth a look if you’re struggling for ideas.

Final Thoughts

It can be all too easy to fall into the trap of only talking about your products when you own a product-based business. Which then totally runs the risk of becoming a sales pitch. And no one wants to read that!

However, there are lots of topics that you can blog about when you have a product-based business. And hopefully these 50 blog topics for product-based businesses will help inspire you when you next sit down to write some blog content.

I’d love to hear what topics you currently blog about and whether you’re guilty of being a bit too salesy in your blog posts. So, if you own a product-based business, tell me what you are doing to connect with your audience?

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Author Bio

Bex Stafferton is a blogger who started off writing her blog The Art of Healthy Living as a hobby when she was a stay at home mum and caring for her two young children. The same blog now earns her a full time salary while working part time hours.

Bex is on a mission to help teach businesses how having a blog on their website is a valuable marketing tool. Helping to build a strong online presence, grow an engaged audience, and increase sales.

When she’s not blogging, Bex spends her time hiking up mountains, trail running, cuddling her two cockapoos, and volunteering at a local wildlife rescue centre.