As a blog strategist it’s my job to tell you how amazingly awesome having a blog on your business website is. But I’m not going to do that today. Instead, I’m going to do the exact opposite and explain why I think blogging won’t work for your business.

Because the fact is, blogging isn’t for everyone. I’ve seen so many people try to take on blogging as a business strategy and it just hasn’t worked. They either give up on it far too soon; not giving it a chance to build the results they’re after, or they go about it in the wrong way and they end up wasting their time on something that is completely ineffective for their business.

I believe in being completely and utterly transparent when I work with my clients, so if I think blogging won’t work for your business, I’ll tell you!

However, there’s usually more to it, and that’s why I want to explore this topic a little deeper. You see even if blogging doesn’t appear to be working for you right now, there are usually some pretty good reasons why this is the case.

So, if you’re thinking about giving blogging a go, or if you’ve already tried and it’s not working, let’s explore 5 reasons why blogging won’t work for your business, and what you can do instead.

1. You Haven’t Got A Clear Strategy

When business owners realise how beneficial blogging can be for their business they often tend to jump in headfirst without giving any thought about what they’re writing, how they’re writing, and who they’re writing for. But without taking the time at the beginning to formulate a plan and devise a clear strategy, you might as well cover your website in an invisibility cloak.

Blogging isn’t just writing about whatever the hell you fancy that day and hoping people will find it and read it. Oh, if only it was as easy as that!

If you want your website to become more visible online, to be picked up by search engines, and to be easily found by your target audience, you need to create content not for you, but for them. Successful blogging requires a well-thought out, purpose driven strategy. And I’m going to help you do that.

Blogging won’t work for your business if:

• You aren’t writing for your audience.
• You aren’t blogging consistently.
• Your blog posts have no value or purpose.

Blogging will work for your business if:

• You spend time working out who your ideal customer is, what they need help with, and how you can help them with it.
• You figure out your business goals – Do you want more web traffic? Do you want more leads? Do you want to establish yourself as an expert in your industry?
• You create a content plan that includes topics that align with the business goals you’ve set yourself.
• You commit to blogging consistently by setting a publishing schedule that’s realistic for the time you have.

2. You’re Not Seeing Instant Results

I wish I could tell you that the moment you start blogging you’ll jump to the top of Google and you’ll have millions of people begging to do business with you. But that’s simply not the case. Blogging is 100% a long game thing. You won’t see results overnight and that’s why you have to be patient with it to make it work.

If you can’t be patient, and if you need stuff happening like NOW, then honestly blogging won’t work for your business and there’s zero point me trying to convince you otherwise.

But, if you’re willing to persevere, focus on long-term strategy, and hold tight for results that will come if you remain consistent, your business will become the most visible it’s ever been.

Blogging won’t work for your business if:

• You give up after only writing a few posts and nothing’s happened.
• You expect blog posts to get you more customers in just a couple of weeks.
• You don’t keep track of content that works.

Blogging will work for your business if:

• You are patient.
• You are consistent in your approach.
• You set yourself realistic expectations.
• You create valuable, evergreen content, that stays useful and relevant to your audience long after it’s been published.
• You track your results via Google analytics. You can use this data to tweak your content strategy and ensure you’re providing the type of content your audience wants.

3. You’re Doing Zero Promotion

You’re regularly sharing blog posts on your site, same day every week, you’ve built up a good library of content and yet still nothing’s happening. You don’t understand. You’ve done everything you were told to do. You’ve been consistent. You’ve written about topics your audience are interested in. You’ve included all the basic SEO stuff. So, why isn’t it working!?!

I’m going to let you in on one of the biggest myths in the blogging world. It’s called the “if I write it, they will come” myth. And basically it’s the belief that all you have to do is write a quality blog post and your audience will find you. I mean, they will, eventually, but SEO alone is not enough.

If you’re not promoting your blog posts you are seriously missing a trick. Because you cannot expect to publish content on your website and that be enough. It’s not. Once you publish a blog post you should be sharing it everywhere – social media, email lists, networking groups, whichever places your target audience hangs out in, that’s where you should be sharing it.

Blogging won’t work for your business if:

• You’re expecting SEO to be the sole driver of traffic to your website.
• You’re not sharing your blog posts with anyone.
• You’re not repurposing it for other platforms.

Blogging will work for your business if:

• You diversify your marketing strategy – Share your blog posts on social media multiple times.
• You send your blog posts to your email list.
• You talk about your blog and blog posts in person at events, networking groups, and to existing customers.
• You engage with your audience.
• You repurpose your posts into Reels/Videos/Carousels and other formats. This will save you so much time and give you so much content to share.

4. You Haven’t Got Time For It

You’re busy, I get that. But I’ve gotta say, whenever someone tells me the reason they don’t write blog posts for their business is because they don’t have enough time, it does make me do a sneaky little eye roll. Because well, we’re all short on time, right? And I think the thing with time is that we make time for the things that are important.

Blogging won’t work for your business if you don’t think you have the time or if you’re not willing to give it the time. You see that’s the difference. Not having the time vs not willing to take the time.

Running a business is time-consuming, there’s no getting away from that. And as a small business owner it’s easy to fall into the trap of having (or wanting) to do all the jobs yourself. The to-do list just never seems to get done, right?

But if you want to make your business stand out online, which let’s face it is getting harder and harder to do these days, and if you want to generate more leads and grow your customer list, you can’t keep using the excuse of not having time.

DO THIS – Over the next week I want you to keep track of all of the tasks you do each day for your business taking note of how long each one takes you. Recognise which tasks are the non-negotiables, which ones are currently taking you longer than they should, and which ones you could outsource. Look for little pockets of time that you can claim back. Now, ask yourself whether you still don’t think you have enough time to blog for your business.

Remember, the key to business success is to work smarter, not harder. Blogging doesn’t need to take hours of your time each week. Have a read of my useful step by step guide on how to write a blog post in under an hour if you want some time-saving tips!

Blogging won’t work for your business if:

• You’re try to do everything yourself.
• You aren’t ahead of the game.
• You aren’t aware of how your business processes run day-to-day.
• You aren’t batch creating your content.
• You aren’t repurposing your content.

Blogging will work for your business if:

• You outsource some of the jobs – If you can’t afford to hire someone or you don’t like the idea of having ‘staff’ try using tools such as ChatGPT, Buffer, and WordPress to streamline your processes and make life easier for yourself.
• You batch create content. Set aside one day a month to write multiple blog posts in one go. You will be far more productive when you concentrate on one task at a time. And writing in particular is one of those jobs that when you get in the flow of it, the words will fly  from your fingertips.
• You repurpose your content. Just one blog post will give you the content you need to create multiple social media posts, newsletters, and other blog posts. Combine all of your content writing tasks together and you’ll save yourself so much time.

5. You’re Struggling To Know What To Write About

For some people, the problem isn’t necessarily about not being able to fit blogging in or not having a strategy, but more that they struggle with knowing what to write about. And this can be a massive barrier that stops them from even starting.

Because sitting in front of a blank screen is incredibly daunting. And sometimes it feels as though the more you desperately try to come up with blog post ideas the less your brain wants to work. It’s really frustrating!

What often happens in this instance is that you sit there for a while trying to squeeze out ideas and when they don’t come, you give up. Believing you can’t do it, you’re not good enough, blogging clearly isn’t for you, you’ll dump that idea and try something else.

But the thing I tell my clients is that everyone can write, they just don’t know it yet, because they haven’t worked out what it is their audience wants from them. Remember what you write needs to be of value to your reader. It’s not about how well you write, or what you like to write about, it’s about knowing your audience’s pain points and providing solutions to them.

Blogging can feel utterly pointless if you’re writing for writing’s sake. Creating blog posts about random topics that don’t connect with your audience is never going to get results. So, focus on what they need and how you can help them.

Blogging won’t work for your business if:

• You’re only thinking about what you want and not what your audience wants.
• You overthink and overcomplicate your blog posts.
• You don’t spend time learning about your audience and how you can help them.
• You don’t research similar businesses in your niche – This isn’t about stealing content ideas, instead look for gaps in their knowledge and make sure you fill those gaps with your blog posts.

Blogging will work for your business if:

• You engage with your customers and ask them what they’re struggling with.
• You answer frequently asked questions and provide solutions to them.
• You brainstorm all the different areas of your business and think of topics related to them.
• Your blog posts have purpose and value.
• You learn how to generate endless blog post ideas for your business.

Final Thoughts

There are many reasons why blogging won’t work for your business – whether it’s down to not having a strategy, lack of patience, no promotion, bad time management, or not having any ideas – all of these things can determine whether it’s worth having a blog on your website or not.

But remember, all of these reasons have solutions, and if you adjust your approach you can totally turn this around and make blogging work for you and your business.

If you want to make blogging part of your marketing strategy this year, so that you can get more visible online and attract more of your ideal customers, book a strategy call with me and let’s come up with a plan that’s going to help you achieve it.

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Author Bio

Bex Stafferton is a blogger who started off writing her blog The Art of Healthy Living as a hobby when she was a stay at home mum and caring for her two young children. The same blog now earns her a full time salary while working part time hours.

Bex is on a mission to help teach businesses how having a blog on their website is a valuable marketing tool. Helping to build a strong online presence, grow an engaged audience, and increase sales.

When she’s not blogging, Bex spends her time hiking up mountains, trail running, cuddling her two cockapoos, and volunteering at a local wildlife rescue centre.